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And the evidence for that diagnostics is...? Got any reference that links margin to company culture? The few people I know from the mobile gaming industry tell
by villasv 6y ago
And the evidence for that diagnostics is...? Got any reference that links margin to company culture?
The few people I know from the mobile gaming industry tell me the margins are insanely high. They’d spend x on ads and get back 2~5x in microtransactions. Also development costs were even lower than marketing costs.
- ArkanExplorer 6y agoThis is the conclusion of the American Federal Trade Commission... https://www.gamesindustry.biz/articles/2021-01-08-ftc-wary-of-apple-and-google-squeezing-developers https://www.gamesindustry.biz/articles/2021-01-08-ftc-wary-o... ""heavy taxation" by Apple and Google means developers are forced to use monetisation models that "rely on surveillance, manipulation and other harmful practices.""
- shultays 6y agoSeems a stretch, publishing was costly pre steam as well and there were always a cut
- deleted 6y ago[deleted]
- villasv 6y agoThis is a suggestion from someone from the FTC, not a study. It would be nicer to have data instead of opinion. For instance, PC games have microtransactions too. Many top-toxic companies are are mostly in the PC ecosystem and don’t have to pay to be on PC. Yet you still listed Microsoft as one of the companies squeezing developers.