5 ms·
These are just symptoms - the fundamental underlying factor is the 30% commission taken by Valve, Microsoft, Sony, Apple, Google. Take these values down to 10-
by ArkanExplorer 6y ago
These are just symptoms - the fundamental underlying factor is the 30% commission taken by Valve, Microsoft, Sony, Apple, Google.
Take these values down to 10-15%, and the game development business becomes a lot higher-margin, encouraging new entrants and supporting better salaries and conditions for staff.
The other problem is that games are unique that they are entirely B2C, retail products. As a result, the full taxation burden falls on them. Its not uncommon for developers to actually receive only 50% of spent revenue, after global sales taxes, platform commissions, refunds, chargebacks are taken into account.
By contrast general IT companies - if providing B2B services (including advertising) - have a much lower commission and taxation burden.
- Netcob 6y agoWith the exception of small indie developers, I'm too cynical to believe that the difference would end up benefiting the staff.
- ArkanExplorer 6y agoOn Steam, larger developers are charged a 20% commission, whereas Indie developers are charged a 30% commission. https://www.gamesindustry.biz/articles/2018-12-03-indie-developers-are-unhappy-with-steams-new-revenue-sharing-tiers https://www.gamesindustry.biz/articles/2018-12-03-indie-deve... You are put at a fundamentally poorer economic position if you quit your AAA job and make Indie games and release them on Steam.
- villasv 6y agoAnd the evidence for that diagnostics is...? Got any reference that links margin to company culture? The few people I know from the mobile gaming industry tell me the margins are insanely high. They’d spend x on ads and get back 2~5x in microtransactions. Also development costs were even lower than marketing costs.
- ArkanExplorer 6y agoThis is the conclusion of the American Federal Trade Commission... https://www.gamesindustry.biz/articles/2021-01-08-ftc-wary-of-apple-and-google-squeezing-developers https://www.gamesindustry.biz/articles/2021-01-08-ftc-wary-o... ""heavy taxation" by Apple and Google means developers are forced to use monetisation models that "rely on surveillance, manipulation and other harmful practices.""
- shultays 6y agoSeems a stretch, publishing was costly pre steam as well and there were always a cut
- deleted 6y ago[deleted]
- villasv 6y agoThis is a suggestion from someone from the FTC, not a study. It would be nicer to have data instead of opinion. For instance, PC games have microtransactions too. Many top-toxic companies are are mostly in the PC ecosystem and don’t have to pay to be on PC. Yet you still listed Microsoft as one of the companies squeezing developers.