neoliberalism has a fairly specific meaning in academic contexts. There absolutely was a "culture war", or war of ideas, that was waged to sell deregulation an

neoliberalism has a fairly specific meaning in academic contexts. There absolutely was a "culture war", or war of ideas, that was waged to sell deregulation and privatization to the masses. Ironically, these included some fairly generous handouts, e.g. earned income credits or the welfare programs in the UK funded by the oil windfall. Ultimately, we wouldn't have ended up were we are today without a continuous campaign selling neoliberalism. It's how the Democrats became the party of wall street, and new labour in the UK is more conservative than the tories 50 years ago. Mark Blyth gives a great primer called "A brief history of how we got here and why": https://youtu.be/tJoe_daP0DE https://youtu.be/tJoe_daP0DE