3 ms·
"Q: "Why was your pasta deficient in iron?" To be fair they answered to that and it was quite interesting, it's just some American (and Israeli, and Tanzanian)
by kome 6y ago
"Q: "Why was your pasta deficient in iron?"
To be fair they answered to that and it was quite interesting, it's just some American (and Israeli, and Tanzanian) idiosyncrasy. In other markets they cannot even sell modified pasta.
- legerdemain 6y agoHere's the actual answer from the interview: "To be honest, I don’t know. [...] It’s a really immaterial divergence compared to the metrics, the range. [...] I don’t have any facts to substantiate that, but to your question, why we had this problem with bucatini, I think it’s the shape — but we don’t know."
- kome 6y agoBut also: Why wouldn’t you be able to sell that in Italy or elsewhere? GC: The short answer is that the vitamin-enriched pasta can be sold only in the U.S. market and some other countries like Saudi Arabia, Tanzania, Israel, etc., as far as I know. As to the iron-deficient bucatini, we concluded it was economically less burdensome to destroy the items here in the U.S.