Digg never had individual communities on Reddit's scale. Reddit has subreddits for every obscure hobby, niche and fetish imaginable, and it's much harder to con

Digg never had individual communities on Reddit's scale. Reddit has subreddits for every obscure hobby, niche and fetish imaginable, and it's much harder to convince the users already there to jump ship. Also, once you're logged into Reddit, the friction of exploring a new subreddit is essentially zero. Compare this with needing to sign up and email verify etc every time you want to join some random phpBB forum.