Except that the general public seems to care much less about the outrage than these businesses do. They're behaving like socially insecure teenagers, trying to

Except that the general public seems to care much less about the outrage than these businesses do. They're behaving like socially insecure teenagers, trying to prove to the bullies that they're cool. My theory is that it's an extension of the problems of online advertising--companies know there's a lot of money at stake, but still aren't good at measuring it.