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The reason they broke the website to push the app is to get more user data to sell to advertisers and to make ad blockers harder to use.

• throwaway1777 6y ago
  What data? Now that people can block the advertising tokens on mobile as of the recent android and iOS releases I’m not sure what the difference is browsing on web vs the app?
  • Nextgrid 6y ago
    Advertising identifiers are just the tip of the iceberg when it comes to data collection. Disabling them (which you could already do in Settings) would barely make a difference.
    • throwaway1777 6y ago
      Must be news to Facebook who is running a campaign against apple for disabling them!
      • pokstad 6y ago
        Facebook knows that only tech savvy users know how to dig into opt-out settings like that. When Apple makes it an opt-in, it has a huge opportunity to reduce Facebook revenue since it requires extra effort from every user to enable.