Next time you're in the bookstore, check out the chapter on conferences in Keith Ferrazzi's Never Eat Alone. It will provide a good counter-perspective. At my

Next time you're in the bookstore, check out the chapter on conferences in Keith Ferrazzi's Never Eat Alone. It will provide a good counter-perspective. At my own company, we had our founder and a director present at a recent conference, and the contacts and credibility they gained there will probably directly contribute to doubling our revenue over the next 2 or 3 years.