One of the best Swedish journalists I know is not on Twitter. I found it annoying at first as I wanted to follow him, interact with him and so on. But I now thi

One of the best Swedish journalists I know is not on Twitter. I found it annoying at first as I wanted to follow him, interact with him and so on. But I now think it adds a lot to his credibility. It seems however quite rare. Every journalist seems to build a personal brand and gather a following that follows them to wherever they write. In the same vein, I really appreciate The Economist for it's unsigned articles. Basically, I trust journalism more when the journalist does not put themselves between me and the subject of their writings.