... assuming I never work on another project again, switch jobs, or fail to get around to evaluating your tool during the two weeks. I've exhausted enough 2-we

... assuming I never work on another project again, switch jobs, or fail to get around to evaluating your tool during the two weeks. I've exhausted enough 2-week trials to know. And at the same time, I'm hesitant to start them, since once they're gone, they're gone. You want minimal friction. Two clicks, and I'm using your tool. Yes, lower friction decreases your conversion rate, but that's because more people who aren't sure will try your tool.