She may have felt superior to software developers, so in her eyes it may look like a demotion. I run a small company which does software development and graphi

She may have felt superior to software developers, so in her eyes it may look like a demotion. I run a small company which does software development and graphic design. i could describe myself as a CEO, entrepreneur, software engineer or graphic designer. But whenever someone asks me what my job is, I say "programmer". That's how I identify and IMHO it is a very challenging and honorable job.