I'm not one who'd put pressure on science to prioritize focus on what industry finds useful (which adds opportunity for bias in funding). Instead I was hoping

I'm not one who'd put pressure on science to prioritize focus on what industry finds useful (which adds opportunity for bias in funding). Instead I was hoping this article would shed light on why in (vulgar) slang we say "sh... bricks". The opportunity for a bad pun here was lost by the author, the researchers, and everyone commenting on twitter so far.