otoh it might be quite attractive way to indirectly invest in bitcoin: profit when it's rising, go all minority shareholder on them when the bubble pops, becaus

otoh it might be quite attractive way to indirectly invest in bitcoin: profit when it's rising, go all minority shareholder on them when the bubble pops, because nominally the company in question did all its business in an entirely unrelated field. (I know nothing about minority shareholder stuff and certainly don't expect this calculation to actually work out financially, but on an emotional level, some people will just love being able to point fingers when their bet fails)