It is unfair from a consumer standpoint, but at least it would avoid Google's self-dug grave from getting deeper. From a B2B standpoint, it's just the name of

It is unfair from a consumer standpoint, but at least it would avoid Google's self-dug grave from getting deeper. From a B2B standpoint, it's just the name of the game. If a partner business is a strategic asset, you fast-track them. Imagine an advertising firm treating a multi-national corporation at the same (crappy) level as a small, family-owned company. Or, imagine Microsoft treating the US government and an ordinary Windows user alike. That's bonkers, and yet it's an apt description of how Google does business right now.