A key aspect of free is the A-Ha moment your users have while using the product. With simple products this moment can be achieved quickly (like watching Netflix

A key aspect of free is the A-Ha moment your users have while using the product. With simple products this moment can be achieved quickly (like watching Netflix for a couple of days, you see the value really fast), with complex products this moment can take quite a while. In our work management SaaS [1] it takes quite some time to see the actual value of the product, we constantly see people converting from free after a year of use :) What I'm trying to say it, there's no magic formula - you need to understand as well as you can your user base, see how long it usually takes them to understand that you do provide value with the product and importantly check out what your competitors are offering in terms of free plans. [1] https://www.paymoapp.com https://www.paymoapp.com