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That's a very naive article, pricing strategy is almost never the reason a company succeed. Some companies offers a free plan some don't. In both of those case
by polote 6y ago
That's a very naive article, pricing strategy is almost never the reason a company succeed. Some companies offers a free plan some don't. In both of those case some companies are successful. If you are wondering what pricing strategy you should do, just do whatever you feel is the good way. Usually in b2b enterprise there is no free plan, but look at Segment they have a free plan. Usually in b2b smb there is a free plan (I can't think of one which don't have it). And usually in b2c there is a free plan , but look at Netflix they don't have one
- raverbashing 6y agoNetflix has a 30-day trial though. (Which is fine to explore what it does) So I guess the solution is to have a way to have your customer test your product in a thorough way.
- Cederfjard 6y agoIt doesn’t necessarily follow that just because some companies do it one way and some do it the other, it doesn’t matter. There can be a lot of other factors at play.