Agreed. It may also contribute to additional competitor comparisons. If I only have two weeks to evaluate something, I'm likely going to be much more thorough w

Agreed. It may also contribute to additional competitor comparisons. If I only have two weeks to evaluate something, I'm likely going to be much more thorough with competitive analysis in that time period. On the other hand, if I have unlimited time then I will likely start with a pretty broad look at the available competitors and then once I've signed up for what appears to be the best option, I'll only look into competitors as I hit roadblocks.