Since this has been on the front page of HN long enough, I expect more in-depth coverage from TechCrunh really soon. That's usually how it works. That could get

Since this has been on the front page of HN long enough, I expect more in-depth coverage from TechCrunh really soon. That's usually how it works. That could get the ball rolling. (I know TC has its critics, but they are exactly what's needed for this kind of story)