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I steadfastly agree with the "don't require payment details for a trial period". If I'm trialling this for usage in my workplace, I am not going to give you my
by EdwardDiego 6y ago
I steadfastly agree with the "don't require payment details for a trial period".
If I'm trialling this for usage in my workplace, I am not going to give you my personal credit card, and the business credit card is very rarely used for software subscriptions, and only if we have no other choice in payment options.
It's an immediate turn-off, plus it speaks of a slight lean towards dark patterns where my free trial turns into a paid account if I forget to cancel (because I wasn't using your service enough to think of it). I'm sure it looks good on your conversion rate Excel graph though.