I agree, free has extremely devalued software. I think though, refactoring his idea, a “trial subscription” for whatever, 3, 6, 12 months at a sweet price with

I agree, free has extremely devalued software. I think though, refactoring his idea, a “trial subscription” for whatever, 3, 6, 12 months at a sweet price with the option to continue at the regular price. I think author’s opinion about subscription fatigue is low-end market thinking or B2C. Most businesses actually making money are used to the subscription model now, Gsuite, Office 365, Adobe Creative Suite, NetSuite, etc. The trick there is to reduce the risk for them to try it on. Unless you want to pay an army of salespeople.