This seems like a really ingenious way to simplify programming for both programmers and non-programmer-but-still-technically-savvy-people. For instance, this s

This seems like a really ingenious way to simplify programming for both programmers and non-programmer-but-still-technically-savvy-people. For instance, this service provides a dead simple way to get an email or text alert for anything you can "trigger" on the available web services. For programmers, this is also a simple way to hook into external services without having to download/learn their API. I have been thinking about how to make web services more easily connectable for a while but all of my ideas required some participation from each service. Ifttt still requires a thin wrapper to expose a web service as a channel but after that everything has the same interface.