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So the article's opening paragraph assumes you know what Zora is, and only points to the Zora website. What's worse, the Zora website assumes you know what Zor

So the article's opening paragraph assumes you know what Zora is, and only points to the Zora website. What's worse, the Zora website assumes you know what Zora is, and why should I waste my time with any of this? I shouldn't.

yorwba 6y ago
I think the first sentence > A while back, a digital acquaintance of mine went to work for the company Zora, which made me aware of its existence and curious about its purpose. should be a pretty big hint that the article does not presuppose that the reader knows about Zora. But if you don't know what bl—ch— in the third paragraph refers to, the article is probably confusing.
- StavrosK 6y ago
  How not? It doesn't explain it anywhere. Saying "I first heard about Foobar a while back" doesn't imply anything about the reader. The fact that the author doesn't explain what they do anywhere (except for what you can infer by reading what they say about the product later) does.
- Majromax 6y ago
  > But if you don't know what bl—ch— in the third paragraph refers to It took me longer than it should (pre-caffine) to parse this part of the article, so I'll supply a hint. The article describes it as a "distributed cryptographic ledger," and Bitcoin is another instantiation of this idea.
  - gowld 6y ago
    It's "blockchain".
tonetheman 6y ago
It took me a minute too to figure out what was up since I knew nothing about any of this either. Normally when someone does that type of thing I just close the tab and move on. The writer though kept me interested until I finally figured it out. Something about the style of how it was written?
oskapt 6y ago
You are correct! This is known as signaling. If you hate the article, don’t understand it or would prefer to close the tab, then you have recognized that the signal was not for you. This is excellent. The author has written something that did not waste your time and has limited the people who interact with him to those who want to receive the signal. Be happy that he sent the signal early on. This is a sign of his respect for your time.
- hollerith 6y ago
  It would be confusing to call that signaling because signaling already means something different.
tedunangst 6y ago
Do the next three paragraphs not explain what it is? Were you hoping for three paragraphs of explanation before mentioning the name?

yorwba 6y ago

I think the first sentence > A while back, a digital acquaintance of mine went to work for the company Zora, which made me aware of its existence and curious about its purpose. should be a pretty big hint that the article does not presuppose that the reader knows about Zora. But if you don't know what bl—ch— in the third paragraph refers to, the article is probably confusing.

StavrosK 6y ago
How not? It doesn't explain it anywhere. Saying "I first heard about Foobar a while back" doesn't imply anything about the reader. The fact that the author doesn't explain what they do anywhere (except for what you can infer by reading what they say about the product later) does.
Majromax 6y ago
> But if you don't know what bl—ch— in the third paragraph refers to It took me longer than it should (pre-caffine) to parse this part of the article, so I'll supply a hint. The article describes it as a "distributed cryptographic ledger," and Bitcoin is another instantiation of this idea.
- gowld 6y ago
  It's "blockchain".

tonetheman 6y ago

It took me a minute too to figure out what was up since I knew nothing about any of this either. Normally when someone does that type of thing I just close the tab and move on. The writer though kept me interested until I finally figured it out. Something about the style of how it was written?

oskapt 6y ago

You are correct! This is known as signaling. If you hate the article, don’t understand it or would prefer to close the tab, then you have recognized that the signal was not for you. This is excellent. The author has written something that did not waste your time and has limited the people who interact with him to those who want to receive the signal. Be happy that he sent the signal early on. This is a sign of his respect for your time.

hollerith 6y ago
It would be confusing to call that signaling because signaling already means something different.

tedunangst 6y ago

Do the next three paragraphs not explain what it is? Were you hoping for three paragraphs of explanation before mentioning the name?