> I don't think that telling people what should they do with electricity is the way to go. If the advice is sound, maybe we should be telling people about it.

> I don't think that telling people what should they do with electricity is the way to go. If the advice is sound, maybe we should be telling people about it. For example, we could recommend to replace cheap ineffective ACs with effective but expensive heat pumps and some small percentage of people will do that. But this won't do much to mitigate CO2 production. AC energy consumption isn't a major driver of CO2 pollution, fossil-fueled transport and coal/gas power plants are.