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Because it’s not about recognition, people can recognize the text. It’s about telling a story about what the brand stands for. They want to say their company is
by tinus_hn 6y ago
Because it’s not about recognition, people can recognize the text. It’s about telling a story about what the brand stands for. They want to say their company is solid, minimalist, no frills, clean, fresh.
- mc32 6y agoSome of that would apply to homely brands like Amazon and Walmart, but how can that apply to brands mostly about flaunting consumption and status as well as being the opposite of cookie cutter mass appeal uniformity?