Yeah, the point about local tastes is very true. But consider delivery food: pizza and chinese are both very popular in the US, not because they're authentic or

Yeah, the point about local tastes is very true. But consider delivery food: pizza and chinese are both very popular in the US, not because they're authentic or even good, but because some companies figured out a way to market themselves effectively. So, while tastes might not change overnight, it's certainly possible to create culture w/ clever marketing and pricing. That might potentially be a better bet for a food industry upstart than trying to negotiate w/ big chains and end up getting shut out because "economies of scale didn't pan out". Even without creating culture, I think there are food items that big food companies could conceivably offer in a market like the US and still be relatively well accepted: chicken pot pie, pastas/lasagnas, crepes, fish and chips, are all things that americans are warm to and don't necessarily involve a huge slab of red meat as the core of the dish. One of those can even be made in a McD restaurant with existing ingredients today.