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> People eat meat because they like the taste and the texture AFAIK people usually don’t like the flavor nor texture of meat. If that was the case, you would s

> People eat meat because they like the taste and the texture AFAIK people usually don’t like the flavor nor texture of meat. If that was the case, you would see more people boiling the meat and not spice it. But AFAIK meat eaters tend to spice their meat a lot, to an extent where there it is the spice is the primary taste. They then oil the meat and prefer it fried or grilled which alters the texture as well. With plant based food you have all these options and more.

jfim 6y ago
> AFAIK people usually don’t like the flavor nor texture of meat. If that was the case, you would see more people boiling the meat and not spice it. If that was true, steaks would not be a thing. A good steak has some coarse salt and pepper for seasoning, but not much else. Boiling meat is pretty much the worst way to prepare any cut of meat, and will ensure that it has a tough and unpleasant texture, strip all of the fats making it dry, and overall ruin a perfectly good cut of meat. > But AFAIK meat eaters tend to spice their meat a lot, to an extent where there it is the spice is the primary taste. That's just like saying "if people liked the taste of vegetables they wouldn't put salt or pepper on them." Most people wouldn't eat plain tofu either, but it doesn't mean that it's bad, just means that it needs to be prepared as part of a dish, just like any other ingredient.
- themeiguoren 6y ago
  > Boiling meat is pretty much the worst way to prepare any cut of meat Pulled chicken and pork would like to have a word. The trick is to let the meat cool down in the water after boiling so that it reabsorbs the fluid it lost. You get wonderfully tender and juicy pulled meat, plus a good stock. And the world of braising is a deep and delicious one. Not to mention meat-based stews, soups, and chowders. I’d suggest that if you hate meat that’s been boiled, it’s been from someone who doesn’t know how to do it. Which I mean not as a dig, but as a way of saying that there’s a lot of good cooking out there waiting to be discovered!
- runarberg 6y ago
  You are just reiterating my point exactly. People like to alter the taste and texture of the food we eat. We do it with our plant based food, and—to a much greater extent—we do it to our meat based food. Also, salt is a very powerful spice.
  - awillen 6y ago
    So what you mean is that people don't like the taste and texture of raw meat, and they're only pretending to like it because it's cooked? If you like steak cooked with some salt on it, that doesn't mean that you don't like steak. I honestly don't get the point you're even trying to make here... because people do less to prepare vegetables they're somehow superior?
    - runarberg 6y ago
      No, sorry I must not have made my point clear enough (this is what I get for trying to be snarky): GP is saying that people like the taste and texture of meat. I’m saying that they only do after they have altered the taste and the texture of if. My point is that there is nothing inherent about meat that people like. This is relevant to OP as the above claim is that there is no need to replicate the texture and taste of meat as you you have infinitely many ways to structure the taste and structure of plant based food, including ways that are superior in both taste and texture to how people prepare meat.
      - awillen 6y ago
        This is obviously wrong. He clearly means people want to replicate the taste and texture of the cooked meat they enjoy, not raw meat.
      - User23 6y ago
        Steak tartare is delicious, and it's only cooked for the bare minimum to reduce the risk of food born illness. It turns out that raw meat is a delicacy. Also there's this thing called sashimi you may have heard of.
      - 6y ago
- User23 6y ago
  > Boiling meat is pretty much the worst way to prepare any cut of meat, and will ensure that it has a tough and unpleasant texture, strip all of the fats making it dry, and overall ruin a perfectly good cut of meat. However, sous vide is an absolutely marvelous way to prepare meat. It keeps it tender and juicy and then you can just sear it in a skillet or with a kitchen torch to get that nice Maillard reaction taste.
  - jfim 6y ago
    That it is. It's also pretty awesome with salmon [0], 43°C for an hour then take it out, pat the skin dry, and crisp the skin in a cast iron skillet with some oil, serve immediately. Crispy skin and buttery soft salmon makes for a great texture contrast and tastes absolutely delicious. [0] https://www.seriouseats.com/recipes/2016/08/sous-vide-salmon-recipe.html https://www.seriouseats.com/recipes/2016/08/sous-vide-salmon...
henrikschroder 6y ago
> AFAIK I don't think your knowledge on this subject goes very far, because you seem to have very weird views of how and why meat is best prepared. > With plant based food you have all these options and more. A perfectly seared medium rare centercut piece of beef tenderloin is such a great experience that my mouth starts watering just thinking about it. It is also currently completely impossible to recreate this experience using vegetarian options.
- runarberg 6y ago
  This is such a silly subject, I wonder what I said in the above comment that started this. I can just as easily say that it is completely impossible to recreate the experience of chocolate brownie with meat. But that is not the point. I bet you only love seared medium rare centercut piece of beef tenderloin because you have learned to appreciate it. I on the other hand haven’t. The mere thought of eating beef gives bad taste in my mouth. I bet there are million things that exists that you could learn to love even more then seared medium rare centercut beef tenderloin and I bet more then 95% of these are plant or mushroom based. Things like seared medium rare centercut matsutake mushrooms, or lightly baked eggplant paste, or raw kelp, or whatever.
  - henrikschroder 6y ago
    > I wonder what I said in the above comment that started this. You don't like meat, eating meat disgusts you, you don't understand how people can like meat, and yet you butted into this discussion with your completely unfounded opinion on whether or not other people actually like meat or not. You also seem to think that people liking cooked meat somehow means they actually don't like meat, as if liking raw meat is the only thing that counts, for some weird made-up reason? Are you so bad at understanding other people that you can't fathom that they actually, genuinely, like things you don't like? ...and to tie this back to the article we're discussing: If you don't eat meat or don't like meat, then Beyond Meat and Impossible Burger are not products for you! You are not the target group! And that also means that the marketing of those products won't be appealing to you. That's fine! They're not trying to get you as a customer anyway! They're trying to get me as a customer! > I bet you only love seared medium rare centercut piece of beef tenderloin because you have learned to appreciate it. Nope, it's just fantastic, no taste acquiring needed.

jfim 6y ago

> AFAIK people usually don’t like the flavor nor texture of meat. If that was the case, you would see more people boiling the meat and not spice it. If that was true, steaks would not be a thing. A good steak has some coarse salt and pepper for seasoning, but not much else. Boiling meat is pretty much the worst way to prepare any cut of meat, and will ensure that it has a tough and unpleasant texture, strip all of the fats making it dry, and overall ruin a perfectly good cut of meat. > But AFAIK meat eaters tend to spice their meat a lot, to an extent where there it is the spice is the primary taste. That's just like saying "if people liked the taste of vegetables they wouldn't put salt or pepper on them." Most people wouldn't eat plain tofu either, but it doesn't mean that it's bad, just means that it needs to be prepared as part of a dish, just like any other ingredient.

themeiguoren 6y ago
> Boiling meat is pretty much the worst way to prepare any cut of meat Pulled chicken and pork would like to have a word. The trick is to let the meat cool down in the water after boiling so that it reabsorbs the fluid it lost. You get wonderfully tender and juicy pulled meat, plus a good stock. And the world of braising is a deep and delicious one. Not to mention meat-based stews, soups, and chowders. I’d suggest that if you hate meat that’s been boiled, it’s been from someone who doesn’t know how to do it. Which I mean not as a dig, but as a way of saying that there’s a lot of good cooking out there waiting to be discovered!
runarberg 6y ago
You are just reiterating my point exactly. People like to alter the taste and texture of the food we eat. We do it with our plant based food, and—to a much greater extent—we do it to our meat based food. Also, salt is a very powerful spice.
- awillen 6y ago
  So what you mean is that people don't like the taste and texture of raw meat, and they're only pretending to like it because it's cooked? If you like steak cooked with some salt on it, that doesn't mean that you don't like steak. I honestly don't get the point you're even trying to make here... because people do less to prepare vegetables they're somehow superior?
  - runarberg 6y ago
    No, sorry I must not have made my point clear enough (this is what I get for trying to be snarky): GP is saying that people like the taste and texture of meat. I’m saying that they only do after they have altered the taste and the texture of if. My point is that there is nothing inherent about meat that people like. This is relevant to OP as the above claim is that there is no need to replicate the texture and taste of meat as you you have infinitely many ways to structure the taste and structure of plant based food, including ways that are superior in both taste and texture to how people prepare meat.
    - awillen 6y ago
      This is obviously wrong. He clearly means people want to replicate the taste and texture of the cooked meat they enjoy, not raw meat.
    - User23 6y ago
      Steak tartare is delicious, and it's only cooked for the bare minimum to reduce the risk of food born illness. It turns out that raw meat is a delicacy. Also there's this thing called sashimi you may have heard of.
    - 6y ago
User23 6y ago
> Boiling meat is pretty much the worst way to prepare any cut of meat, and will ensure that it has a tough and unpleasant texture, strip all of the fats making it dry, and overall ruin a perfectly good cut of meat. However, sous vide is an absolutely marvelous way to prepare meat. It keeps it tender and juicy and then you can just sear it in a skillet or with a kitchen torch to get that nice Maillard reaction taste.
- jfim 6y ago
  That it is. It's also pretty awesome with salmon [0], 43°C for an hour then take it out, pat the skin dry, and crisp the skin in a cast iron skillet with some oil, serve immediately. Crispy skin and buttery soft salmon makes for a great texture contrast and tastes absolutely delicious. [0] https://www.seriouseats.com/recipes/2016/08/sous-vide-salmon-recipe.html https://www.seriouseats.com/recipes/2016/08/sous-vide-salmon...

henrikschroder 6y ago

> AFAIK I don't think your knowledge on this subject goes very far, because you seem to have very weird views of how and why meat is best prepared. > With plant based food you have all these options and more. A perfectly seared medium rare centercut piece of beef tenderloin is such a great experience that my mouth starts watering just thinking about it. It is also currently completely impossible to recreate this experience using vegetarian options.

runarberg 6y ago
This is such a silly subject, I wonder what I said in the above comment that started this. I can just as easily say that it is completely impossible to recreate the experience of chocolate brownie with meat. But that is not the point. I bet you only love seared medium rare centercut piece of beef tenderloin because you have learned to appreciate it. I on the other hand haven’t. The mere thought of eating beef gives bad taste in my mouth. I bet there are million things that exists that you could learn to love even more then seared medium rare centercut beef tenderloin and I bet more then 95% of these are plant or mushroom based. Things like seared medium rare centercut matsutake mushrooms, or lightly baked eggplant paste, or raw kelp, or whatever.
- henrikschroder 6y ago
  > I wonder what I said in the above comment that started this. You don't like meat, eating meat disgusts you, you don't understand how people can like meat, and yet you butted into this discussion with your completely unfounded opinion on whether or not other people actually like meat or not. You also seem to think that people liking cooked meat somehow means they actually don't like meat, as if liking raw meat is the only thing that counts, for some weird made-up reason? Are you so bad at understanding other people that you can't fathom that they actually, genuinely, like things you don't like? ...and to tie this back to the article we're discussing: If you don't eat meat or don't like meat, then Beyond Meat and Impossible Burger are not products for you! You are not the target group! And that also means that the marketing of those products won't be appealing to you. That's fine! They're not trying to get you as a customer anyway! They're trying to get me as a customer! > I bet you only love seared medium rare centercut piece of beef tenderloin because you have learned to appreciate it. Nope, it's just fantastic, no taste acquiring needed.