I lived in the US for a while but was never a heavy powdered juice drinker, but I don't remember these types. I think I remember some other tube shaped ones but

I lived in the US for a while but was never a heavy powdered juice drinker, but I don't remember these types. I think I remember some other tube shaped ones but not these energy drink ones. Is this a new thing? I feel I would have heard about powdered Gatorade. Sounds amazing. It's so weird here too because everyone drinks powdered juice all the time, but that's the only format it comes in, it doesn't even come in bigger quantities in cans, which I know exist. For example, one of the brands we have is tang which comes in all sorts of packaging elsewhere, but only packets here...