I started playing with it because I always thought Yahoo Pipes was cool but a bit heavy-handed for light things - and I've found myself going back to add more a

I started playing with it because I always thought Yahoo Pipes was cool but a bit heavy-handed for light things - and I've found myself going back to add more and more tasks. Plenty of services provide some of the functionality (Twitter alerts, etc), but require a separate signup or new login, while ifttt is flexible enough to take care of tons of different cases. Some of my recently created tasks and the holes they plug: * RSS feeds that aren't fine-grained enough for my needs (if there's a new item in The Atlantic's Entertainment RSS feed that matches "Game of Thrones," then email it to me) * RSS feeds that I want to be updated about ASAP, but don't want to have to sign up for (if there's a new item for an eBay search I care about, then send me a message via GTalk) * Lightweight Twitter alerts (if there's a new tweet that mentions X, then send me a message via GTalk) Other cool examples of ifttt flows: http://craigt.co.uk/blog/?p=146 http://craigt.co.uk/blog/?p=146 http://web-mastered.de/post/4748705681/iffft-dropbox-update http://web-mastered.de/post/4748705681/iffft-dropbox-update http://blog.christineyen.com/2011/05/how-i-use-ifttt/ http://blog.christineyen.com/2011/05/how-i-use-ifttt/ tl;dr - really lightweight, well-designed version of yahoo pipes that is genuinely fun to use.