One person's model: People's tastes are largely driven by the foods they ate when they were young, which with notable exceptions, will prominently feature meat

One person's model: People's tastes are largely driven by the foods they ate when they were young, which with notable exceptions, will prominently feature meat dishes. People on sites like this are likely to underestimate this effect, we are likely to be embedded in subcultures that are unusually high in openness to experience. All else being equal, many people prefer doing the more ethical thing (or if you want to be cynical about it, the thing that makes them feel more ethical). Many people believe that plant based meat is more ethical. Currently, all else isn't equal. Plant-based meat is more expensive to the consumer, and most find it to be less enjoyable to eat. Recent trends have been closing those gaps, producing more enjoyable plant-based meats at high but dropping prices. As plant-based meat's quality/price ratio improves it will be increasingly common, and will displace a large amount of meat consumption that would be difficult to displace by other vegetarian dishes.