If anybody is looking for a book, I'm half way through The Leader's Guide to Storytelling by Stephen Denning. It focuses on business use, explores different use

If anybody is looking for a book, I'm half way through The Leader's Guide to Storytelling by Stephen Denning. It focuses on business use, explores different use cases, and provides actionable advice. It is somewhat lacking in scientific foundations despite a long bibliography and gives rather anecdotal evidence. Still a good broad overview targeted at corporate use.