Progress. I got clients via word of mouth and then worked with them to have a more structured & systematic way to think about SEO and online growth. Now I get

Progress. I got clients via word of mouth and then worked with them to have a more structured & systematic way to think about SEO and online growth. Now I get most of my clients via the book. And I already start with them from a systematic baseline. ------ Or think of it the other way, imagine getting contracted to create a webapp and the first thing that you need to do is to explain how the internet works. Vs. Getting contracted and starting to talk about the advantages/disadvantages of different frameworks and app paradigms.