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I wrote the book "Understanding SEO"[1] with Systems Theory in mind. After the 1000 meeting w people talking about tips and tricks and competing theoretical co
by franze 6y ago
I wrote the book "Understanding SEO"[1] with Systems Theory in mind.
After the 1000 meeting w people talking about tips and tricks and competing theoretical constructs including bullshit and thoughtcancer constructs like "linkjuice, pagerank, pinguins, pandas, ..." I set out to build a bullshit free theory of SEO. For my own sake - otherwise I would have had to quit my job.
And yeah "All models are wrong, but some of them are useful." Rephrased: It's a model, therefore it's wrong. But we'll, I deem it damn useful.
[1] free for HN: https://gumroad.com/l/understanding-seo/hacker-news/ https://gumroad.com/l/understanding-seo/hacker-news/
- franze 6y agoMy inspiration for the book was the great works of Donella Meadows and Jerry Weinberg. Recommendations to anyone interested in Systems Thinking.
- moosebear847 6y agoWow.. love your clear and straightforward writing. And it's the first time I've felt I understand what SEO is and isn't (super secret magical sorcery). How come you would have had to quit the job wo this book?
- franze 6y agoProgress. I got clients via word of mouth and then worked with them to have a more structured & systematic way to think about SEO and online growth. Now I get most of my clients via the book. And I already start with them from a systematic baseline. ------ Or think of it the other way, imagine getting contracted to create a webapp and the first thing that you need to do is to explain how the internet works. Vs. Getting contracted and starting to talk about the advantages/disadvantages of different frameworks and app paradigms.