Unless the new owners are daft, I agree they'll be able to keep creating excellent ice cream. But it's hard for me to imagine it sustainably growing beyond NYC

Unless the new owners are daft, I agree they'll be able to keep creating excellent ice cream. But it's hard for me to imagine it sustainably growing beyond NYC again. So much of the original magic was the interaction of the story with the home community, and people evangelizing the brand. Much of that same community has very conflicted feelings about whether it's truly the same brand. It's a catch-22. The new owners are keeping everything the same, at the risk of being perceived as inauthentic. But if they change everything to be authentic to them, they lose any chance of keeping the brand goodwill.