> ‘The rules of physics don’t apply to us. We’re Ample Hills!’” Scott says. Smith, he adds, had begun to think of himself as “the Steve Jobs of ice cream.” Whe

> ‘The rules of physics don’t apply to us. We’re Ample Hills!’” Scott says. Smith, he adds, had begun to think of himself as “the Steve Jobs of ice cream.” Whenever someone makes favorable comparison of themselves to Steve Jobs (Elizabeth Holmes comes to mind), it's time to run screaming in the opposite direction.