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Annual Report: A corporation's annual report is usually a colored, professionally presented, and marketable document intended for an audience of shareholders.

Annual Report: A corporation's annual report is usually a colored, professionally presented, and marketable document intended for an audience of shareholders. 10-K: The 10-K report is submitted to the SEC in a generic format, with no pictures or charts. The SEC has very strict guidelines on what information must be included and how it must be organized. Source: https://www.investopedia.com/ask/answers/102714/what-are-differences-between-10k-report-and-firms-own-annual-report.asp https://www.investopedia.com/ask/answers/102714/what-are-dif... Edit: I'm glad to see this is the #1 post on HN (at the time of this writing) even though the author, like many individual and some institutional investors, innocently do not know the difference between a company's PR-like annual report and an SEC-audited 10-K form. Hopefully the upvotes will draw attention to this common misconception which is also discussed by the SEC: https://www.investor.gov/introduction-investing/investing-basics/glossary/annual-report https://www.investor.gov/introduction-investing/investing-ba... Disclosure / Shameless Plug: I run https://Last10K.com https://Last10K.com which is an SEC.gov alternative for investors to find and read 10Ks more efficiently.

sinuhe69 6y ago
Like the ideas of reading 10K more efficiently. But to me, the text interface of Last10k could not deliver this promise. Visualization is IMO a much better way to quickly grasp information.
- dmurray 6y ago
  It's better because if used well, it brings your attention to the most important information. That becomes a problem when the company's idea of what investors should pay attention to is different from the SEC's. (not a criticism of Last10k, this is more about the overall question of why Netflix could be encouraged to use the blander format).
- hbcondo714 6y ago
  Yes, I was looking to doing some kind of infographic.
etaioinshrdlu 6y ago
Does this mean that Netflix produced two documents that they both called 10-K's? One pretty and one generic?
- HenryBemis 6y ago
  Most likely yes. One that goes straight to the bureaucrats (SEC) and one (with the exact same data) that is publicly available to amuse the 'peoples'. Having been immersed in audit/IT/security audit most of my life, I so much more prefer the 'flat'/boring one.
  - deleted 6y ago
    [deleted]
gorgoiler 6y ago
Possibly not the exact problem here, but it’s a general one I have with citizen journalism: writing up the “scoop” instead of reaching out for comment.
OJFord 6y ago
Prior to 2003 though, the artworks themselves (shown in OP) do say '10K', like they're cover pages or something. From then on, they're 'annual report's. I'm not familiar with US forms, but perhaps it's possible there used to be a vaguer reporting requirement called '10K', and the format had more freedom, but then from 2003 it was just a form to fill out separately to a flashy annual report to investors?
nt2h9uh238h 6y ago
There is no legal address, phone, email and no imprint on your page, that looks highly fishy. Would fix that. Privacy policy is missing as well :0
- yyublhjashlyy 6y ago
  Doesn't revealing personal information like that on your website allow doxxing?
  - meibo 6y ago
    It's a legal requirement in some EU countries to have a valid imprint with address and owner information. People getting mail from lawyers, demanding an imprint, is not unheard of.
    - yyublhjashlyy 6y ago
      Who says this is a EU website though?
- hbcondo714 6y ago
  I will look into this but there is indeed a privacy policy link on all pages in the footer: https://last10k.com/privacy https://last10k.com/privacy
  - nixgeek 6y ago
    Not a fan of this: 11. CONTROLS FOR DO-NOT-TRACK FEATURES Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.
nipponese 6y ago
On the topic of Last10k, would you mind updating your iOS app? It wasn't cheap ($10) and still looks like it's formatted for an iPhone 8, not to mention the home screen icon is just a black square.
- victor106 6y ago
  +1 to this. The service is awesome but the app needs to be updated.
- hbcondo714 6y ago
  Sorry about this; we have been giving the mobile app for free to paid members of the site but feel free to reach out to me directly and I can provide a promo code. The content in the app is always up-to-date with a company's latest 10K/Q and has been tested to work on the iPhone 12 but yes, the overall look needs to be updated. I believe the icon appears blank because the image used was transparent.

sinuhe69 6y ago

Like the ideas of reading 10K more efficiently. But to me, the text interface of Last10k could not deliver this promise. Visualization is IMO a much better way to quickly grasp information.

dmurray 6y ago
It's better because if used well, it brings your attention to the most important information. That becomes a problem when the company's idea of what investors should pay attention to is different from the SEC's. (not a criticism of Last10k, this is more about the overall question of why Netflix could be encouraged to use the blander format).
hbcondo714 6y ago
Yes, I was looking to doing some kind of infographic.

etaioinshrdlu 6y ago

Does this mean that Netflix produced two documents that they both called 10-K's? One pretty and one generic?

HenryBemis 6y ago
Most likely yes. One that goes straight to the bureaucrats (SEC) and one (with the exact same data) that is publicly available to amuse the 'peoples'. Having been immersed in audit/IT/security audit most of my life, I so much more prefer the 'flat'/boring one.
- deleted 6y ago
  [deleted]

gorgoiler 6y ago

Possibly not the exact problem here, but it’s a general one I have with citizen journalism: writing up the “scoop” instead of reaching out for comment.

OJFord 6y ago

Prior to 2003 though, the artworks themselves (shown in OP) do say '10K', like they're cover pages or something. From then on, they're 'annual report's. I'm not familiar with US forms, but perhaps it's possible there used to be a vaguer reporting requirement called '10K', and the format had more freedom, but then from 2003 it was just a form to fill out separately to a flashy annual report to investors?

nt2h9uh238h 6y ago

There is no legal address, phone, email and no imprint on your page, that looks highly fishy. Would fix that. Privacy policy is missing as well :0

yyublhjashlyy 6y ago
Doesn't revealing personal information like that on your website allow doxxing?
- meibo 6y ago
  It's a legal requirement in some EU countries to have a valid imprint with address and owner information. People getting mail from lawyers, demanding an imprint, is not unheard of.
  - yyublhjashlyy 6y ago
    Who says this is a EU website though?
hbcondo714 6y ago
I will look into this but there is indeed a privacy policy link on all pages in the footer: https://last10k.com/privacy https://last10k.com/privacy
- nixgeek 6y ago
  Not a fan of this: 11. CONTROLS FOR DO-NOT-TRACK FEATURES Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy.

nipponese 6y ago

On the topic of Last10k, would you mind updating your iOS app? It wasn't cheap ($10) and still looks like it's formatted for an iPhone 8, not to mention the home screen icon is just a black square.

victor106 6y ago
+1 to this. The service is awesome but the app needs to be updated.
hbcondo714 6y ago
Sorry about this; we have been giving the mobile app for free to paid members of the site but feel free to reach out to me directly and I can provide a promo code. The content in the app is always up-to-date with a company's latest 10K/Q and has been tested to work on the iPhone 12 but yes, the overall look needs to be updated. I believe the icon appears blank because the image used was transparent.