I guess it might seem that way from a distance. My now-wife and I stumbled upon original Ample Hills location while looking for my first apartment in Brooklyn.

I guess it might seem that way from a distance. My now-wife and I stumbled upon original Ample Hills location while looking for my first apartment in Brooklyn. It was quite literally the best ice cream I'd ever had. And I like my ice cream. Turned out, they had just opened the week before. Pretty quickly, the word of mouth spread, and maybe there's a point after which you could call it "marketing-driven", but at the core of it was a truly excellent product.