I'm saying no machine is going to directly compete if it's not running macOS. Sure there are people willing to switch OS but most people buy macs for macOS, no

I'm saying no machine is going to directly compete if it's not running macOS. Sure there are people willing to switch OS but most people buy macs for macOS, not the shiny shell. A high class laptop running windows is about as much competition to a macbook as a glass of water is to a pint of lager.