The long game for 23andMe will likely be using their valuable dataset for something called Personalized Medicine. "Personalized medicine is based on using an i

The long game for 23andMe will likely be using their valuable dataset for something called Personalized Medicine. "Personalized medicine is based on using an individual's genetic profile to make the best therapeutic choice by facilitating predictions about whether that person will benefit from a particular medicine or suffer serious side effects." In other words, they will become a platform for data-driven healthcare decisions and even development of new medicine. Those who think their endgame is to indiscriminately sell users' data, as if they're a healthcare Mark Zuckerberg, are being unimaginative.