The best I could find is the "false-signaling theory of hypocrisy": social psychology research which demonstrates that "people judge hypocrites negatively-even

The best I could find is the "false-signaling theory of hypocrisy": social psychology research which demonstrates that "people judge hypocrites negatively-even more negatively than people who directly make false statements about their morality" [1] [1] https://pubmed.ncbi.nlm.nih.gov/28107103/ https://pubmed.ncbi.nlm.nih.gov/28107103/