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Facebook’s Misleading Campaign Against Apple’s Privacy Policy

• gnicholas 6y ago
  > Facebook’s central claim is that small businesses will lose revenues if they can’t use personalized ads. “Without personalized ads,” the company says in its ads and on its website, “Facebook data shows that the average small business advertiser stands to see a cut of over 60% in their sales for every dollar they spend.” FB frames this in terms of small businesses having 60% of their sales cut per advertising dollar spent, but the practical effect is that FB's advertising simply won't be economical for many businesses who used to advertise. Those businesses won't "lose" 60% of anything — they'll just stop advertising with FB. Of course, that might be bad for those businesses, who would lose an effective way to reach new customers. But if this was all happening at the expense of FB user privacy, then there is a separate benefit that this needs to be weighed against. That's the whole reason Apple is requiring apps to get permission to track users in this way.