This gives Facebook way too much credit. The Upton Sinclar quote probably applies: “It is difficult to get a man to understand something, when his salary depe

This gives Facebook way too much credit. The Upton Sinclar quote probably applies: “It is difficult to get a man to understand something, when his salary depends on his not understanding it.” In the 'owning it' - it doesn't really own what Facebook does and is. Owning it would be more like we will track you in every way we can. We will accumulate that data. We will use that data however we want in order to make money.