2 ms·
But you have to make your story believable. I worked for a company where the CEO loved to tell 'inspiring' stories about the companies future riches glory. Th
by dagw 6y ago
But you have to make your story believable. I worked for a company where the CEO loved to tell 'inspiring' stories about the companies future riches glory. The problem was that his stories felt so outlandish ("We'll be bigger than Microsoft" etc.) that everybody basically wrote him off a delusional and ignored everything he said.
- ksdale 6y agoThat's arguably part of the craft, though. People will believe all sorts of outlandish things if the story is told well enough. The story not being "believable" could be a function of crappy storytelling as much as a function of fact.
- steveklabnik 6y agoTo directly connect this to the article: Jobs’ famous “reality distortion field.”