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I listened to a presentation from a company that did a/b testing and found out that they sold more when they added an artificial wait to a search (their busines
by sagolikasoppor 6y ago
I listened to a presentation from a company that did a/b testing and found out that they sold more when they added an artificial wait to a search (their business was searching for flight tickets). So for some cases people don't believe that software can't do its job properly if it is too fast.
- warpech 6y agoI think I saw the same, I believe it was from Kayak. They said that an artificial loading time increased the user's perception that the search engine made an effort to find the best deal.
- sagolikasoppor 6y agoDon't remember the company name but it was a really good talk. But it sounds like it was the one.
- warpech 6y agoStill, worth saying that it's given as an exception that proves the rule that snappier UIs lead to more transactions in ecommerce. The exception was that users couldn't believe that live search in different airlines could be as fast as they made it.