If you're not the customer, you're the product, doesn't quite fit. But it's a catchy analogy to illustrate a point. Users are more like the soil of the product

If you're not the customer, you're the product, doesn't quite fit. But it's a catchy analogy to illustrate a point. Users are more like the soil of the product. Google is the farmer harvesting data that grows from it and profits from it. Our new tragedy of the commons.