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It’s always interesting to watch other companies give presentations in their attempt at Apple style. Google comes to mind as being the worst. It’s like everyon

It’s always interesting to watch other companies give presentations in their attempt at Apple style. Google comes to mind as being the worst. It’s like everyone has analyzed or identified certain little nuggets of a good presentation and then sprinkled them in... versus truly and innately understanding how to deliver a cohesive performance to an audience. The most famous example of this is the way everyone started to use “we did x y and z and you’re going to love it!” which was thrown around like peanuts on a domestic flight. Richard Feynman’s quote on cargo culting comes to mind.

deleted 6y ago
[deleted]
kemiller2002 6y ago
I'm not an amazing presenter, but I think I'm ok. People ask me how do I approach giving a talk, etc. I tell them, "It's a performance. You are telling a story. There is emotion involved, both with you and them." People always look at me in bewilderment and never seem to get the fact that a great presentation is really not about the information. No one ever said, "You know what would take this presentation to the next level? Another product shot of Gmail."
- randall 6y ago
  Storytelling is very under appreciated in business generally. Storytelling is what allows teams to make decisions without running every single one by their manager.
  - geerlingguy 6y ago
    Storytelling makes things relatable. Without it, it's as boring as reading a new tech gadget's spec sheet. (Though some would very much like doing that...)
  - wenc 6y ago
    I heard this on Lex Fridman's podcast a while ago. This is Microsoft CTO Kevin Scott on “storytelling”: Lex Fridman: Microsoft has 50-60 thousand engineers. What does it take to lead such a large group of brilliant people? Kevin Scott: … (snipped)... One central idea in Yuval Harari’s book Sapiens is that “storytelling” is the quintessential thing for coordinating the activities of large groups of people once you get past Dunbar’s number. I’ve really seen that, just managing engineering teams. You can brute-force things with small teams, but past that things start to fail catastrophically if you don’t have some set of shared goals. Even though this is sort of touchy feely, and technical people balk at the idea that you need to have a clear mission, it’s very important. Lex Fridman: Stories are sort of the fabric that connects all of us, and that works for companies too. Kevin Scott: It works for everything. If you sort of think about it, our currency is a story. Our constitution is a story. Our laws are a story. We believe very strongly in them, and thank God we do, but they’re just abstract things, they’re just words. If we don’t believe in them, they’re nothing. Lex Fridman: In some sense, those stories are platforms.
    - whalesalad 6y ago
      I recently started to listen to Lex Fridman and really love his show. Makes long walks in the snow with the dog go by much faster. I want to go on just to have a meaningful conversation with someone.
    - munificent 6y ago
      I like to think of stories as data in actionable form. Just knowing the facts doesn't tell you what to do. Those facts need to be embedded in some larger framework of meaning that enables you to make correct choices based on it. That's what a narrative is.
  - dagw 6y ago
    But you have to make your story believable. I worked for a company where the CEO loved to tell 'inspiring' stories about the companies future riches glory. The problem was that his stories felt so outlandish ("We'll be bigger than Microsoft" etc.) that everybody basically wrote him off a delusional and ignored everything he said.
    - ksdale 6y ago
      That's arguably part of the craft, though. People will believe all sorts of outlandish things if the story is told well enough. The story not being "believable" could be a function of crappy storytelling as much as a function of fact.
      - steveklabnik 6y ago
        To directly connect this to the article: Jobs’ famous “reality distortion field.”
  - billfruit 6y ago
    Are there any resources/books etc that helps in improving ones storytelling skills?.
    - wenc 6y ago
      I took an in-person class at Second City Chicago. It was 3 hours per week for 8 weeks, and the class had to put on a paid show at Second City at the end of term -- pretty hectic, and very hands on. It teaches a genre of storytelling called "personal storytelling" (not the same as business storytelling, but the principles are similar) that is popular at events like The Moth. https://www.secondcity.com/classes/chicago/storytelling-levels-101-201-2020/ https://www.secondcity.com/classes/chicago/storytelling-leve... Storytelling is also seeing a resurgence as a community activity -- if you google "live storytelling" events in your area, you'll probably find some (there are tons in Chicago) though during COVID they are all online so it doesn't matter where you are. These are essentially open-mics -- you can YouTube "The Moth" to see what they are like. Storytelling is one of those things where you gotta learn by doing -- reading a book can only help so much. That said, there's also a book called Long Story Short (Margot Leitman), which I found helpful. (again only for the genre of personal storytelling) https://bookshop.org/books/long-story-short-the-only-storytelling-guide-you-ll-ever-need/9781632170279?aid=2298 https://bookshop.org/books/long-story-short-the-only-storyte... If you're interested in business storytelling, I've heard that "Building a Story Brand" (Donald Miller) is a good primer. https://bookshop.org/books/building-a-storybrand-clarify-your-message-so-customers-will-listen/9780718033323 https://bookshop.org/books/building-a-storybrand-clarify-you...
  - qznc 6y ago
    If anybody is looking for a book, I'm half way through The Leader's Guide to Storytelling by Stephen Denning. It focuses on business use, explores different use cases, and provides actionable advice. It is somewhat lacking in scientific foundations despite a long bibliography and gives rather anecdotal evidence. Still a good broad overview targeted at corporate use.
- jnwatson 6y ago
  Back in college, I was in the the Toastmasters club. For recruitment, we'd bring in a ringer from another club. This gentleman was an absolutely amazing "speaker". I put speaker in quotes because he transcended speaking. It was closer to a dramatic performance. There are many tactical techniques that can get you to being a good speaker. To truly transcend, you have to treat your "speech" as a one-man play, with all the associated aspects: playwriting and acting.
  - wenc 6y ago
    One person who does that tremendously well is Trevor Noah. The man is talented as heck. If you watch his stand-up (not his Daily Show), you'll see all the elements of good storytelling. He's essentially acting out the story, with his voice impressions and physical movements. Pauses inserted in the right places, suspenseful narrative arcs, conversational bits with the audience, etc.
    - dharmab 6y ago
      I've always been a fan of Eddie Izzard's performances as well. https://www.youtube.com/watch?v=TKQzqwn-jIM https://www.youtube.com/watch?v=TKQzqwn-jIM
    - pie420 6y ago
      Are you serious? Trevor Noah is widely considered to be the least funny host on television. Google "trevor noah not funny" and the list is endless. He's so, so, so bad. His jokes are pandering to 12 year olds, and he reads the jokes off the teleprompter like it's the first time he's reading the lines. It's so cringy. I have no idea how People manage to watch an entire episode because every joke is just not funny. https://youtu.be/FwqT-FSJj6E https://youtu.be/FwqT-FSJj6E Are you Trevor Noah? Because I really don't see how anyone can defend the dude, especially compared to John Stewart
      - macintux 6y ago
        > If you watch his stand-up (not his Daily Show) (I have no knowledge of how funny his stand-up is, but you’re arguing against a point the comment didn’t make.)
crispyambulance 6y ago
I think the Steve Jobs presentations are great, but it's hard to really apply learnings from them because he had such a cult of personality along with the Apple brand itself. If you're just presenting some analysis results to a director and a few people, yes, Steve-Jobbs-ing the presentation is going to look like cargo-culting even if you manage to pull it off technically. For those of us that do pedestrian presentations (ones that DON'T need a "producer"), I think its helpful to watch and analyze presentations from peers who are well-practiced, as well as watching those who flopped. I like to watch AWS re:Invent and the chaos computer camp presentations because there are a lot of them, with wildly varying levels of presentation skills. It's easy to see what works and what doesn't work and that's helpful.
- riskable 6y ago
  Any particular Chaos Computer Camp presentations you'd say are some of the best?
Grustaf 6y ago
To me the worst Jobs inspired cargo cult effect is that everyone is suddenly obsessed with details and thinks that OCD is cool, "omg I can't stand that kerning, it's half a pixel off, it stresses me out."
- dmwallin 6y ago
  There's a tradeoff here. While obsessing over small details can take you away from more important work, it's also something that you can build up an instinct in your craft for and the actual cost in productivity drops precipitously. IMO it's important to make a practice of these type of things and a culture of excellence can pay off in the long run, as a culture of cutting corners can often end up cutting the wrong corners.
- whalesalad 6y ago
  I can see why you’d be frustrated by that but I don’t think I’d attribute it to cargo culting. I’m like that myself but not because I was inspired by anyone else to be that way - I just like building really precise experiences. I guess there are probably folks thing that see it on TV and decide to play the role without any authenticity, though.
  - Grustaf 6y ago
    Perhaps I only notice it more now, but it seems like it exploded after he died and after all those stories of looking at pixels in loupes and making the back of cabinets look good became public. I imagined that people think that they just need to copy this characteristic and they'll also be successful.
    - pfarrell 6y ago
      I had a job doing that involved form layout for printed forms that would get used by tens of thousands. My boss could likewise spot things off by a single pixel. At first I was annoyed, but the bigger the audience for your work, the more those details matter. I’d further say this is the polish that should be part of a “one more thing to do” attitude if you want to produce your best output. It’s all context though. Devote attention proportional to the size of the audience.
mattr47 6y ago
I would even say that Apple still tries to, and fails miserably, replicate Steve's ability to present to a crowd.
- dieortin 6y ago
  I don’t think they really try. Tim Cook has pretty much accepted he isn’t Steve Jobs from the beginning, and takes little stage time.
- Austin_Conlon 6y ago
  A lot of it sounds synthetic and like reading a script in a stiff manner, I think the only similarity is all the hyperbole. They do have some great speakers like Craig Federighi, and in my opinion John Ternus and Chan Karunamuni.
duxup 6y ago
I don't even know if it is Jobs style or ... if that extended into what I called "valley style" for a number of years, and that involves a handful of tidbits and habits that Jobs didn't do, but are pretty common patterns. I've sat through so many agonizing presentations of folks trying to emulate this or that. Granted I don't blame them, they want to make a good presentation, but I'd almost rather see folks try their own style and fail then mimic others. The biggest issue I have is the litany of different people giving different talks all with the same lead in with a story and then lead up to what they want to say. But none of it really accounts for that like 2 other people just did that too....
lefstathiou 6y ago
I suspect part of this stems from the fact that he put more work into these than others realize / are willing to. People watch from the side lines, think it looks easy, procrastinate and start preparing the week of and the end result is a cheap imitation. Excellence in anything takes extraordinary preparation. He revved up the machine 3 months before a keynote and got an army working on it. I doubt most others do.
- kilroy123 6y ago
  Yeah I was so impressed when I read that part about him taking 3 months to prepare.
- munificent 6y ago
  Like watching a magic show and thinking the secret is just to have a deck of cards.
JabavuAdams 6y ago
I find it incredibly awkward when tech presenters do the self-conscious pause and wait for crowd applause. When the applause don't come, or they're not well timed, the whole thing ends up looking contrived and sad. Elon Musk does this a lot, and I've never seen it work well. It makes me wonder whether Apple had a lot of plants / cheerleaders in their audiences. I mean if you obsess so much about all the other parts of a presentation, would you be above planting cheerleaders? What would work better, I think, is to just do the presentation, and if you get a big round of spontaneous applause, then pause and acknowledge with a "yeah!". Definitely not the other way around, though.
- jiofih 6y ago
  In Musk’s case I don’t think he’s trying to emulate anything, looks like legitimate social awkwardness to me. Bet he does the same in private conversations! You may have a point re. the audience - as far as I know the teams involved in the launch would all sit in the front rows, and naturally cheer for every bit of their own work being introduced to the world.
- ZeikJT 6y ago
  Honestly, I think the other factor is having a good set of microphones trained on the audience. Sometimes what looks like a presenter pausing too early is really just the mics not picking up the milder scattered applause that then builds up and gets heard after they pause. The whole thing is a production, and having a good setup can radically change people's experience of it.
sound1 6y ago
Slightly offtopic but I felt Accenture's ads have the same 'gravitas' as Apple's ads
rytill 6y ago
> Richard Feynman’s quote on cargo culting comes to mind. Care to share? Probably 90+% of readers do not have this quote memorized.
- whalesalad 6y ago
  https://calteches.library.caltech.edu/51/2/CargoCult.htm https://calteches.library.caltech.edu/51/2/CargoCult.htm
- setr 6y ago
  Google probably has 90+% of quotes memorized.
  - deleted 6y ago
    [deleted]
- rytill 6y ago
  "The first principle is that you must not fool yourself — and you are the easiest person to fool."
scarface74 6y ago
One of the differences cited between Apple keynotes and Google’s is lack of strong leadership that will say “no” to departments that want to present. Everyone gets their moment in the sun without any clear vision.
snowwrestler 6y ago
Even Apple has struggled to deliver great stage presentations post-Jobs. The pandemic has forced them to stop trying, and it’s been to their benefit. The new all-digital “presentations” (more like extended intro videos) are way more interesting to watch.
Shivetya 6y ago
Harley Davidson recently tried it and it really fell flat. Nothing felt right. It certainly did not help that they did not introduce any new products after keeping their riders waiting an additional five months from the traditional launch of new machines. Worse was the intro by Jason Mamoa who the MOCO brought on as an influencer yet he literally phoned it in. The new CEO is really trying to connect to a different crowd but they don't want what the brand sells and the brand is consistently behinds it competition in features, technology, and more, and at better prices.

deleted 6y ago

[deleted]

kemiller2002 6y ago

I'm not an amazing presenter, but I think I'm ok. People ask me how do I approach giving a talk, etc. I tell them, "It's a performance. You are telling a story. There is emotion involved, both with you and them." People always look at me in bewilderment and never seem to get the fact that a great presentation is really not about the information. No one ever said, "You know what would take this presentation to the next level? Another product shot of Gmail."

randall 6y ago
Storytelling is very under appreciated in business generally. Storytelling is what allows teams to make decisions without running every single one by their manager.
- geerlingguy 6y ago
  Storytelling makes things relatable. Without it, it's as boring as reading a new tech gadget's spec sheet. (Though some would very much like doing that...)
- wenc 6y ago
  I heard this on Lex Fridman's podcast a while ago. This is Microsoft CTO Kevin Scott on “storytelling”: Lex Fridman: Microsoft has 50-60 thousand engineers. What does it take to lead such a large group of brilliant people? Kevin Scott: … (snipped)... One central idea in Yuval Harari’s book Sapiens is that “storytelling” is the quintessential thing for coordinating the activities of large groups of people once you get past Dunbar’s number. I’ve really seen that, just managing engineering teams. You can brute-force things with small teams, but past that things start to fail catastrophically if you don’t have some set of shared goals. Even though this is sort of touchy feely, and technical people balk at the idea that you need to have a clear mission, it’s very important. Lex Fridman: Stories are sort of the fabric that connects all of us, and that works for companies too. Kevin Scott: It works for everything. If you sort of think about it, our currency is a story. Our constitution is a story. Our laws are a story. We believe very strongly in them, and thank God we do, but they’re just abstract things, they’re just words. If we don’t believe in them, they’re nothing. Lex Fridman: In some sense, those stories are platforms.
  - whalesalad 6y ago
    I recently started to listen to Lex Fridman and really love his show. Makes long walks in the snow with the dog go by much faster. I want to go on just to have a meaningful conversation with someone.
  - munificent 6y ago
    I like to think of stories as data in actionable form. Just knowing the facts doesn't tell you what to do. Those facts need to be embedded in some larger framework of meaning that enables you to make correct choices based on it. That's what a narrative is.
- dagw 6y ago
  But you have to make your story believable. I worked for a company where the CEO loved to tell 'inspiring' stories about the companies future riches glory. The problem was that his stories felt so outlandish ("We'll be bigger than Microsoft" etc.) that everybody basically wrote him off a delusional and ignored everything he said.
  - ksdale 6y ago
    That's arguably part of the craft, though. People will believe all sorts of outlandish things if the story is told well enough. The story not being "believable" could be a function of crappy storytelling as much as a function of fact.
    - steveklabnik 6y ago
      To directly connect this to the article: Jobs’ famous “reality distortion field.”
- billfruit 6y ago
  Are there any resources/books etc that helps in improving ones storytelling skills?.
  - wenc 6y ago
    I took an in-person class at Second City Chicago. It was 3 hours per week for 8 weeks, and the class had to put on a paid show at Second City at the end of term -- pretty hectic, and very hands on. It teaches a genre of storytelling called "personal storytelling" (not the same as business storytelling, but the principles are similar) that is popular at events like The Moth. https://www.secondcity.com/classes/chicago/storytelling-levels-101-201-2020/ https://www.secondcity.com/classes/chicago/storytelling-leve... Storytelling is also seeing a resurgence as a community activity -- if you google "live storytelling" events in your area, you'll probably find some (there are tons in Chicago) though during COVID they are all online so it doesn't matter where you are. These are essentially open-mics -- you can YouTube "The Moth" to see what they are like. Storytelling is one of those things where you gotta learn by doing -- reading a book can only help so much. That said, there's also a book called Long Story Short (Margot Leitman), which I found helpful. (again only for the genre of personal storytelling) https://bookshop.org/books/long-story-short-the-only-storytelling-guide-you-ll-ever-need/9781632170279?aid=2298 https://bookshop.org/books/long-story-short-the-only-storyte... If you're interested in business storytelling, I've heard that "Building a Story Brand" (Donald Miller) is a good primer. https://bookshop.org/books/building-a-storybrand-clarify-your-message-so-customers-will-listen/9780718033323 https://bookshop.org/books/building-a-storybrand-clarify-you...
- qznc 6y ago
  If anybody is looking for a book, I'm half way through The Leader's Guide to Storytelling by Stephen Denning. It focuses on business use, explores different use cases, and provides actionable advice. It is somewhat lacking in scientific foundations despite a long bibliography and gives rather anecdotal evidence. Still a good broad overview targeted at corporate use.
jnwatson 6y ago
Back in college, I was in the the Toastmasters club. For recruitment, we'd bring in a ringer from another club. This gentleman was an absolutely amazing "speaker". I put speaker in quotes because he transcended speaking. It was closer to a dramatic performance. There are many tactical techniques that can get you to being a good speaker. To truly transcend, you have to treat your "speech" as a one-man play, with all the associated aspects: playwriting and acting.
- wenc 6y ago
  One person who does that tremendously well is Trevor Noah. The man is talented as heck. If you watch his stand-up (not his Daily Show), you'll see all the elements of good storytelling. He's essentially acting out the story, with his voice impressions and physical movements. Pauses inserted in the right places, suspenseful narrative arcs, conversational bits with the audience, etc.
  - dharmab 6y ago
    I've always been a fan of Eddie Izzard's performances as well. https://www.youtube.com/watch?v=TKQzqwn-jIM https://www.youtube.com/watch?v=TKQzqwn-jIM
  - pie420 6y ago
    Are you serious? Trevor Noah is widely considered to be the least funny host on television. Google "trevor noah not funny" and the list is endless. He's so, so, so bad. His jokes are pandering to 12 year olds, and he reads the jokes off the teleprompter like it's the first time he's reading the lines. It's so cringy. I have no idea how People manage to watch an entire episode because every joke is just not funny. https://youtu.be/FwqT-FSJj6E https://youtu.be/FwqT-FSJj6E Are you Trevor Noah? Because I really don't see how anyone can defend the dude, especially compared to John Stewart
    - macintux 6y ago
      > If you watch his stand-up (not his Daily Show) (I have no knowledge of how funny his stand-up is, but you’re arguing against a point the comment didn’t make.)

crispyambulance 6y ago

I think the Steve Jobs presentations are great, but it's hard to really apply learnings from them because he had such a cult of personality along with the Apple brand itself. If you're just presenting some analysis results to a director and a few people, yes, Steve-Jobbs-ing the presentation is going to look like cargo-culting even if you manage to pull it off technically. For those of us that do pedestrian presentations (ones that DON'T need a "producer"), I think its helpful to watch and analyze presentations from peers who are well-practiced, as well as watching those who flopped. I like to watch AWS re:Invent and the chaos computer camp presentations because there are a lot of them, with wildly varying levels of presentation skills. It's easy to see what works and what doesn't work and that's helpful.

riskable 6y ago
Any particular Chaos Computer Camp presentations you'd say are some of the best?

Grustaf 6y ago

To me the worst Jobs inspired cargo cult effect is that everyone is suddenly obsessed with details and thinks that OCD is cool, "omg I can't stand that kerning, it's half a pixel off, it stresses me out."

dmwallin 6y ago
There's a tradeoff here. While obsessing over small details can take you away from more important work, it's also something that you can build up an instinct in your craft for and the actual cost in productivity drops precipitously. IMO it's important to make a practice of these type of things and a culture of excellence can pay off in the long run, as a culture of cutting corners can often end up cutting the wrong corners.
whalesalad 6y ago
I can see why you’d be frustrated by that but I don’t think I’d attribute it to cargo culting. I’m like that myself but not because I was inspired by anyone else to be that way - I just like building really precise experiences. I guess there are probably folks thing that see it on TV and decide to play the role without any authenticity, though.
- Grustaf 6y ago
  Perhaps I only notice it more now, but it seems like it exploded after he died and after all those stories of looking at pixels in loupes and making the back of cabinets look good became public. I imagined that people think that they just need to copy this characteristic and they'll also be successful.
  - pfarrell 6y ago
    I had a job doing that involved form layout for printed forms that would get used by tens of thousands. My boss could likewise spot things off by a single pixel. At first I was annoyed, but the bigger the audience for your work, the more those details matter. I’d further say this is the polish that should be part of a “one more thing to do” attitude if you want to produce your best output. It’s all context though. Devote attention proportional to the size of the audience.

mattr47 6y ago

I would even say that Apple still tries to, and fails miserably, replicate Steve's ability to present to a crowd.

dieortin 6y ago
I don’t think they really try. Tim Cook has pretty much accepted he isn’t Steve Jobs from the beginning, and takes little stage time.
Austin_Conlon 6y ago
A lot of it sounds synthetic and like reading a script in a stiff manner, I think the only similarity is all the hyperbole. They do have some great speakers like Craig Federighi, and in my opinion John Ternus and Chan Karunamuni.

duxup 6y ago

I don't even know if it is Jobs style or ... if that extended into what I called "valley style" for a number of years, and that involves a handful of tidbits and habits that Jobs didn't do, but are pretty common patterns. I've sat through so many agonizing presentations of folks trying to emulate this or that. Granted I don't blame them, they want to make a good presentation, but I'd almost rather see folks try their own style and fail then mimic others. The biggest issue I have is the litany of different people giving different talks all with the same lead in with a story and then lead up to what they want to say. But none of it really accounts for that like 2 other people just did that too....

lefstathiou 6y ago

I suspect part of this stems from the fact that he put more work into these than others realize / are willing to. People watch from the side lines, think it looks easy, procrastinate and start preparing the week of and the end result is a cheap imitation. Excellence in anything takes extraordinary preparation. He revved up the machine 3 months before a keynote and got an army working on it. I doubt most others do.

kilroy123 6y ago
Yeah I was so impressed when I read that part about him taking 3 months to prepare.
munificent 6y ago
Like watching a magic show and thinking the secret is just to have a deck of cards.

JabavuAdams 6y ago

I find it incredibly awkward when tech presenters do the self-conscious pause and wait for crowd applause. When the applause don't come, or they're not well timed, the whole thing ends up looking contrived and sad. Elon Musk does this a lot, and I've never seen it work well. It makes me wonder whether Apple had a lot of plants / cheerleaders in their audiences. I mean if you obsess so much about all the other parts of a presentation, would you be above planting cheerleaders? What would work better, I think, is to just do the presentation, and if you get a big round of spontaneous applause, then pause and acknowledge with a "yeah!". Definitely not the other way around, though.

jiofih 6y ago
In Musk’s case I don’t think he’s trying to emulate anything, looks like legitimate social awkwardness to me. Bet he does the same in private conversations! You may have a point re. the audience - as far as I know the teams involved in the launch would all sit in the front rows, and naturally cheer for every bit of their own work being introduced to the world.
ZeikJT 6y ago
Honestly, I think the other factor is having a good set of microphones trained on the audience. Sometimes what looks like a presenter pausing too early is really just the mics not picking up the milder scattered applause that then builds up and gets heard after they pause. The whole thing is a production, and having a good setup can radically change people's experience of it.

sound1 6y ago

Slightly offtopic but I felt Accenture's ads have the same 'gravitas' as Apple's ads

rytill 6y ago

> Richard Feynman’s quote on cargo culting comes to mind. Care to share? Probably 90+% of readers do not have this quote memorized.

whalesalad 6y ago
https://calteches.library.caltech.edu/51/2/CargoCult.htm https://calteches.library.caltech.edu/51/2/CargoCult.htm
setr 6y ago
Google probably has 90+% of quotes memorized.
- deleted 6y ago
  [deleted]
rytill 6y ago
"The first principle is that you must not fool yourself — and you are the easiest person to fool."

scarface74 6y ago

One of the differences cited between Apple keynotes and Google’s is lack of strong leadership that will say “no” to departments that want to present. Everyone gets their moment in the sun without any clear vision.

snowwrestler 6y ago

Even Apple has struggled to deliver great stage presentations post-Jobs. The pandemic has forced them to stop trying, and it’s been to their benefit. The new all-digital “presentations” (more like extended intro videos) are way more interesting to watch.

Shivetya 6y ago

Harley Davidson recently tried it and it really fell flat. Nothing felt right. It certainly did not help that they did not introduce any new products after keeping their riders waiting an additional five months from the traditional launch of new machines. Worse was the intro by Jason Mamoa who the MOCO brought on as an influencer yet he literally phoned it in. The new CEO is really trying to connect to a different crowd but they don't want what the brand sells and the brand is consistently behinds it competition in features, technology, and more, and at better prices.