While I agree that more people should be willing to pay for services, I'm less certain that it would actually make a huge difference. Once upon a time premium

While I agree that more people should be willing to pay for services, I'm less certain that it would actually make a huge difference. Once upon a time premium TV stations, like HBO, had no ads. After all, you were paying for them directly. Then they realized they could charge you a monthly subscription fee and show ads. And all the theorizing about "but then a competitor that doesn't show ads would take all their customers" hasn't really panned out. So I imagine the same thing would happen on the internet. Companies have all discovered that most people are willing to tolerate ads almost everywhere, giving them "free" revenue. So we get ads on things we pay for: Kindles, Microsoft Windows, etc.