I just ran across this talk where Jobs basically makes that claim: https://m.youtube.com/watch?v=0lvMgMrNDlg https://m.youtube.com/watch?v=0lvMgMrNDlg He says

I just ran across this talk where Jobs basically makes that claim: https://m.youtube.com/watch?v=0lvMgMrNDlg https://m.youtube.com/watch?v=0lvMgMrNDlg He says it was also because he liked apples, and it was ahead of Atari in the phone book.