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And yet we wouldn't have had the iPhone without this, so good thing his dislike wasn't listened to.

• uniqueid 6y ago
  In the context of the full keynote it was pretty funny. The contrast between all the great announcements that preceded the Rockr was close to 'and lastly there's this phone. It's fine. Okay, good night, everybody!'
• yreg 6y ago
  Project Purple started in 2004, a year before Rokr was announced. They were aleady building the iPhone and Jobs was very much on board with the idea.
  • mentos 6y ago
    Yea honestly the Rokr seems like an intentional misdirection to throw people off the trail
    • moftz 6y ago
      It was a real product so no clue why they would come out with something to trick people. The Rokr was just a test of the market, could your phone replace your MP3 player? The Rokr wasn't a huge success mostly because the hardware sucked but it did show that people were interested in the idea of having their music on their phone. Once it was clear that the hardware was hampering the coolness of having music on your phone, that was a big green light for Apple to push forward with the iphone. If the Rokr had been more successful, maybe we would have seen more phones come out with iTunes integration and the iPhone would have taken longer to bring to market.
      • mentos 6y ago
        Of course. But I like to imagine Steve knew well in advance there was a huge market for an all in one device and feigned interest in this direction as a quick jab while he was building up the big left hook with the iPhone..