A mobile device strikes me as different here - it's more consumer centric where VR right now at least is more hobbist/professional centric. I think they could a

A mobile device strikes me as different here - it's more consumer centric where VR right now at least is more hobbist/professional centric. I think they could away w/ the higher price. I'll add when the iPhone came out it was way way more than it's competition. It was effectively the first $100/month w/ 2 year contract phone bill as compared to other devices where $35/month was common.