From the article -- "By chasing rapid expansion without paying enough attention to how much they were actually spending, the co-founders ended up making big bet

From the article -- "By chasing rapid expansion without paying enough attention to how much they were actually spending, the co-founders ended up making big bets that cost the company millions — and mistakes that left thousands of gallons of ice cream literally swirling down the drain." In my experience, this is possibly the most common reason that VC funded startups fail. If you're an entrepreneur, your #1 question that you can answer without any notes or aids should be "What is the marginal increase in net revenue from each increase in sales." Why that number rather than all the others? Because it tells you whether or not growing the company is worth doing. If it isn't, then that means you need to understand operations better.